To achieve this, we used energetic and dynamic music to accompany a collage video. The music was carefully selected to match the energy and excitement. In addition to the visuals, we added captions that reminded viewers of their year resolutions, their commitment to serving the community, and their role as a helpful corporate partner in transforming and connecting people.
The videos were not just a recap of what happened over the past year, but they were also a celebration of the people who made it all happen. We wanted to highlight the hard work and dedication of the Facebook team and its partners, and to show how their collective efforts had a positive impact on the community.