The Hong Kong University of Science and Technology

STEM@HKUST: Spicyness

STEM@HKUST is a comprehensive learning hub that strives to support students, teachers, and members of the community in their pursuit of knowledge in the fields of science, technology, engineering, and mathematics. As part of their outreach efforts, HKUST has launched a series of videos aimed at reaching a wider audience. Our production team had the honour of collaborating with HKUST for the first time on a new STEM video.

The target audience for this video was high school students and the general public. The challenge was to create a video that was both informative and entertaining, while also being relatable and easy to understand.

The production process began with brainstorming sessions to generate ideas that would resonate with the target audience. The team came up with several STEM topics, and the client ultimately chose the topic of “Spiciness” due to the Hong Kong people’s obsession with spicy food.

To make the video interesting and engaging, we decided to ask the question “Is eating spicy food a type of self-abuse?” (有一種自虐叫「食辣」?) This question was designed to pique the audience’s curiosity and encourage them to learn more about the science behind why people enjoy eating spicy food and can even become addicted to it. We also wanted to include practical information that viewers could use, such as “what helps cool your mouth from spicy food.” (「見辣飲水」竟然無用?)

Once the concept was finalised, our production team wrote a script based on the scientific knowledge provided by the client. And we created the “Extraordinary Research Club” that gave the video the feel of an experiment.

To make the complex concepts more tangible and easy to understand, we proposed to use the treatment of collage animation, which consists of a mixture of real photographs and illustrations to create a visually appealing and informative video.

The final product was stunning! It effectively conveyed scientific information to the target audience with humour, engaging visuals, and scientific information presented in an accessible manner. The video was successful in achieving its goal of communicating STEM knowledge in a relatable and engaging way.