In 3, 2, 1, REPAIR COMPLETED!
The promotional video for Veeam’s backup software features a “backup squad” that is efficient, trustworthy, and passionate about backing up your data. The video uses fun drama and comical animation to bring a cold, still software to life, making it seem like it’s full of fire and passion.
Inspired by “The Shoemaker and the Elves” fairy tale, the video proposes a team of backup-squad who work tirelessly and anonymously to help the main character, an office lady, with her IT problems. In just a short break time, the backup squad fixes her problem and saves the day.
To showcase the strengths of the backup software, the video is set in an imaginary office where the squad works intensively. Comical animation is used to highlight the strengths of the Veeam software, and also a part using chroma key at the end of the video to introduce the key features.
Whether you’re an IT professional or a regular computer user, the video serves to deliver a straight and clear message that Veeam’s backup software is impressively reliable and easy to save your date!
